The Bumpy Future for Ad Sellers…You Need Additional Skill Sets

Wed, March 4th, 2015 - 2:35 pm - By Gordon Basichis

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Here is an interesting article from Advertising Age.  Them changes and things in the world of Ad Sellers as the environment moves to digital.  As with most industrial sectors, where there are challenges there is also opportunity.  The bottom line, going by the article and life in general.  Be well rounded.

From Ad Age…”It’s not just the Grey Lady: Most legacy publishers are struggling to adjust to an evolving environment in which advertisers are no longer satisfied with just ad space in print or on the right rail of a website. They are demanding that publishers apply reams of data to target their ads, which, by the way, should appear within the stream of editorial content, get significant social-media promotion and be as bespoke as possible. And they’re trying to squeeze publishers on the price every step of the way.

As a result, legacy publishers are taking a pickaxe to calcified sales departments. Positions are being eliminated and longtime staffers let go. But the turmoil is also giving rise to opportunities for sales talent that can think creatively and nimbly while being conversant with return on investment. Ms. Kopit Levien calls them “unicorns.”

“Finding unicorns doesn’t happen overnight, or even very often in the time frame of a single open position,” she said. “Recruiting is something we do all day, every day.”


Corra Group Renews Lease for Its El Segundo, California Office Headquarters

Wed, February 25th, 2015 - 12:39 pm - By Gordon Basichis

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Corra Group has renewed its lease for its headquarters, in El Segundo California. The employment screening and background checking service has been operating out of its 201 Continental Boulevard space for three years, after moving from its offices, in Venice, California.

“We are delighted we will continue operations at our El Segundo address,” said Corra Group Co-Founder, Nick Gustavson. “The space is convenient and gives us ease of facility for all operations. The City of El Segundo is very business friendly and we are proud to be part of that business community.”

Gustavson pointed out that El Segundo contains one of the prominent aero-space and defense industry office parks in Southern California. He listed such immediate neighbors as Raytheon, Boeing, and Northrup Grumman, as well as Mattel, and

“Corra Group offers services to clients nationally and internationally, but we also try to maintain a local focus,” said Gustavson. “One special area of service is we provide background checks for defense industry and various government contracts. We offer the government compliance packages as well as a la carte background searches. By choosing to remain in El Segundo, our proximity to these clients will continue to provide them with a certain sense of comfort. Literally, we are right down the street.”

For the complete release please click on this link

Corra Group Adds New Background Checks for Business Research and Executive Level Employment Screening

Thu, February 12th, 2015 - 11:14 am - By Gordon Basichis

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Corra Group has added several background checks to its service for business research and executive level employment screening. These searches are in response to increased demand and designed for both due diligence and recruiting purposes to assist clients with determining of the subject or candidate has any potential conflicts of interest.

“We are now offering two types of Social Media Reports,” said Corra Group Co-Founder, Gordon Basichis. “One report is for employment screening purposes, and the other is for due diligence and corporate research. These Social Media Reports are are proving increasingly popular with private equity, venture capital, and other financial groups. The social media reports are cost effective and in short course our clients can determine any negative information on their candidates that populates the Internet.

Basichis pointed out that in addition to the Social Media Reports and the typical criminal records and civil records checks, Corra Group now offers a Corporate Records Search. The Corporate Records search will reveal a principle’s history of business affiliations.

“The Corporate Records search helps examine where a candidate has held office previously,” said Basichis. “We recently started offering this background report and our finance clients, especially, are particularly enthusiastic. “This search helps determine whether he was a member of the board, director, owner, partner, or any actual principle. The search is especially helpful in determine any current associations that may prove a conflict of interest. From employers and private equity investors alike the last thing they need is to employee someone only to discover he is part a company with similar interests as their own. Worst case scenario, he can siphon off clients of funding without anyone knowing it, until it’s too late.”

For the complete release, please click on this link

Corra Group Assists Trucking Companies with their Compliance Background Checks as the Industry Shows a Downturn

Thu, January 29th, 2015 - 11:42 am - By Gordon Basichis

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As the Trucking and Transportation Industry experiences a variety of challenges facing the early quarter of 2015, Corra Group is assisting truckers with their Department of Transportation compliance mandates by offering discounted pricing on motor vehicle driving records and other employment screening services. According to a January 22nd article on CNN, the trucking industry as a whole may see as much as 20 thousand layoffs by June, with most of it related to the drivers in the oil and gas related industries.

“We are seeing a drop in new hires with our trucking clients who service the oil and natural gas industries,” said Corra Group Co-Founder, Gordon Basichis. “It was booming for quite a few years, but now with the declining price of gas and, especially, oil, there isn’t the demand there was for drivers just a couple of years ago.

“The energy industry has been to some extent a rags to riches situation,” said Basichis. “With so many oil and gas fields up in North Dakota, Oklahoma, Texas, and so many other states, it was as if Christmas came early for a good many truckers. The work is tough, but the pay is rewarding. When it is booming truckers are in high demand. But now, that is not so much the case. When there’s talk of laying off some twenty thousand drivers, that can prove damaging to the industry, especially, and the economy, overall.”

For the entire press release please click on this link.

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