Is it Time to Makeover Your Business?

There is nothing like an economic downturn to think about doing a business makeover.   You might want to consider the business model itself, your branding, logos, colors, symbols, and especially your marketing and merchandising efforts.
Pepsico is doing a total business makeover.  To the tune of $1.2 Billion over the next three years.  A recent article [...]

Hiring Sales People Who Can Reach Your Clients

In this day and age and with the downturn in the economy, it is all the more important to create marketing and sales materials that tells your prospective clients why they should be buying from you.  Jeff Thull, in his blog article on Inc.com explains the difference between a value proposition and a value assumption.   [...]

Bad Economy–You Need Sales People Who Can Actually Sell

There are sales people, and there are order takers posing as sales people. Sales people, the good ones, can sell almost anything. Order takes are another story. In an economic downturn, order takers lack the skills to meet the challenges. Good sales people can boost your business.
That’s [...]

Background Checking Out The One You Love

Saw an interesting blog article on Everse , Five Resons Why Pre Wedding Background Checks Are Essential that answered a query from a Darius Harris that pretty much summed up the reasons for doing background checks on your prospective paramours and spouses.
Since Corra Group has conducted background checks for dating and on line dating, we [...]

Getting Tough on Immigration and Undocumented Workers

Contractors must now verify that their employees are in the United States legally, under an executive order signed by President Bush last week. For the entire article go to Austin American-Statesman
The government is getting tough, cracking down on undocumented workers. Soon it may cost more than it is worth in fines and [...]

When Tough Times Bring Out the Financial Scammers

A tightening economy and skittish financial situations bring out more of the con artists and frauds. Take caution against the bad guys in increasingly desperate times and do your research.

Perhaps one of the few perks of living long enough is you can recognize how things come around in [...]

Mortgage Crash Puts New Background Checking Demands on Landlords

Corra has seen an accelerated demand in its tenant screening services. The housing crash has steadily accelerated foreclosures, and now more former homeowners are looking to rent property. The fact that mortgages are so tough tom come by also creates a higher renters market. And then of course there are many [...]

Are Pedophiles Working For You?

Parents’ Ire Grows at Pedophile’s Unabashed Blog
By JENNIFER STEINHAUER
LOS ANGELES — The search for the self-described pedophile in the large-brimmed black hat commences nearly every day here, with findings posted on chat rooms frequented by mothers.
He was spotted at a fair in Santa Clarita. He recently emerged from the Social Security office on Olympic Boulevard. [...]

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