There is nothing like an economic downturn to think about doing a business makeover.   You might want to consider the business model itself, your branding, logos, colors, symbols, and especially your marketing and merchandising efforts. Pepsico is doing a total business makeover.  To the tune of $1.2 Billion over the next three years.  A recent [...]

In this day and age and with the downturn in the economy, it is all the more important to create marketing and sales materials that tells your prospective clients why they should be buying from you.  Jeff Thull, in his blog article on Inc.com explains the difference between a value proposition and a value assumption.   [...]

There are sales people, and there are order takers posing as sales people. Sales people, the good ones, can sell almost anything. Order takes are another story. In an economic downturn, order takers lack the skills to meet the challenges. Good sales people can boost your business. That’s why it is smart for any business [...]

Saw an interesting blog article on Everse , Five Resons Why Pre Wedding Background Checks Are Essential that answered a query from a Darius Harris that pretty much summed up the reasons for doing background checks on your prospective paramours and spouses. Since Corra Group has conducted background checks for dating and on line dating, [...]