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Jobless Rate Climbs in California

The number of people out of work has reached six million, nationally.   That is is you only count those still on the radar screen.   Undocumented workers and unemployable’s are not included in these statistics.

According to an article in the Los Angeles Times, California, where Corra Group is headquartered, suffers from an 11.2 % unemployment rate.  Los Angeles County is even a few tenths of a point more.

What’s worse, the mainstay of the summer scene, the Music Festivals around the country have either been canceled or put on hold.  Oh, bummer.    Cuts in state or civic funding is cited as one of the reasons for cancellation.    I should add that the Coachella Festival is still going strong.   Maybe it’s the desert air.

But here we are with the recession thrust upon us.   A bad economy that has been brewing for a couple of years now has sodden our delusions that we can live forever on permanent credit.   Ain’t so.

But some people are hiring.   As a company that conducts background checks, we do see some glimmer of hope; perhaps it is even the same glimmer of hope perceived on Wall Street and inside the White House.   Maybe.   But there are employers who are still hiring.

To me the thing is to look at their business models and review what they have done correctly, and what they have done to prepare for hard times.   Not a lot of risk taking, you can be sure.  Not a lot of evaluating worthless everything and giving it an ersatz and inflated value.   Probably good, clean business fundamentals.   Solid business practices, as noted in Jim Collins and Jerry I. Porras must read book, “Built to Last.”   Successful Habits of Visionary Companies.

So there you go.  The glimmer of hope is a whole lot brighter when your business fundamentals are sound.  Trendy fundamentals cause business failure and economic meltdowns, leaving people standing in parks, holding signs and makings speeches about a Tax Day Tea Party.   Best to return to sound business fundamentals and move on from here.

By Gordon Basichis

Gordon Basichis is the Co-Founder of Corra Group, specializing in pre-employment background checks and corporate research. He has been a marketing and media executive and has worked in the entertainment industry, the financial, health care and technology sectors. He is the author of the best selling Beautiful Bad Girl, The Vicki Morgan Story, a non-fiction novel that helped define exotic sexuality in the late twentieth century. He is the author of the Constant Travellers and has recently completed a new book, The Guys Who Spied for China, dealing with Chinese Espionage in the United States. He has been a journalist for several newspapers and is a screenwriter and producer.