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Bad Economy, Maybe it is Time to Start a Business

The economy in bad, people are depressed, and no one is shopping.   Busy is terrible.  There are layoffs galore.  Maybe it is time to start a business.

According to an article on AdAge CNBC Television has placed Donny Deutsch’s nightly business show on indefinite hiatus.  The show related to entrepreneurial success and provided what it called the “tool kit” for success.The network believes in this poor economy there is no place for a television show about entrepreneurs.   As AD Age points out, sardonically and accurately, perhaps the network believes it is time to put on a show about failure.

I believe as well that they are wrong in ending the show.  I think there may be no better time to go into business. It may be risky, and you definitely watch your bucks, but as Inc.com has pointed out in a variety of articles, people who can start up a business and succeed in a lousy economy are the ones who flourish in good times.   Additionally, there are businesses that are made for recessions.  Businesses that can give value, service and be innovative in their delivery.

To start a business, like I wrote, you need to watch your bucks.  You have to keep your overhead down.  So this means hiring the right people who are multi-faceted in their skill sets.   You should be running background checks to be sure your candidates are up to the task.  As for your vendors or clients, you need to conduct corporate research and business credit reports to make sure they are whole enough in this economy so they can pay you.

Check them out and get going.   Especially if you have been laid off and the next job is hard to find.  Start a business.

By Gordon Basichis

Gordon Basichis is the Co-Founder of Corra Group, specializing in pre-employment background checks and corporate research. He has been a marketing and media executive and has worked in the entertainment industry, the financial, health care and technology sectors. He is the author of the best selling Beautiful Bad Girl, The Vicki Morgan Story, a non-fiction novel that helped define exotic sexuality in the late twentieth century. He is the author of the Constant Travellers and has recently completed a new book, The Guys Who Spied for China, dealing with Chinese Espionage in the United States. He has been a journalist for several newspapers and is a screenwriter and producer.