Comments on: It Ain’t Small Change When Pepsi Does a Branding Change http://dailyplanet.corragroup.com/2008/10/it-aint-small-change-when-pepsi-does-a-branding-change/ Background Screening News and Commentary Fri, 03 Feb 2012 17:22:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Background Checks and References on Big Campaign Personal http://dailyplanet.corragroup.com/2008/10/it-aint-small-change-when-pepsi-does-a-branding-change/comment-page-1/#comment-52560 Background Checks and References on Big Campaign Personal Tue, 20 Apr 2010 12:59:33 +0000 http://dailyplanet.corragroup.com/?p=871#comment-52560 [...] effort itself is…to be kind…wanting.   Back some time ago in my blog article, It Ain’t Small Change When Pepsi Does a Branding Change,  I predicted this rebranding effort would fail.  I couldn’t see it.    While I have [...] [...] effort itself is…to be kind…wanting.   Back some time ago in my blog article, It Ain’t Small Change When Pepsi Does a Branding Change,  I predicted this rebranding effort would fail.  I couldn’t see it.    While I have [...]

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