Archive for October, 2008

Are We There Yet? Has the Meltdown Bottomed Out?

The stock market has proven a wild and often nerve wracking ride.  One day it is up five hundred points, the next day it is down.   The government announces bailout plans, but the public isn’t sure whether they will work or not.   In fact, the government isn’t sure if they will work or not.   Nobody [...]

Employment Layoffs, Slaughter in the Media Industry

The media industry was having problems enough, with the reductions in advertising revenue, the public’s unfavorable perceptions of the news outlets, and the general dilemmas as the major palyers move from the print age to the electronic era.  now comes the virtual bloodbath, the slaughter and subsequent disemboweling of the work force.  It’s crazy, really.  [...]

Hospital Workers–A Criminal Operation?

Hospitals have been hiring criminals.  Or so the story goes, according to an article in the Los Angeles Times.  The article maintains that King-Harbor Hospital, right here in the City of the Angels, has been hiring anything but angels as part of the hospital staff.   The hospital will fire nineteen employees and discipline another 45. [...]

It Ain’t Small Change When Pepsi Does a Branding Change

Pepsi just spent a ton of money redesigning its branding logo on its core product, a bottle of Pepsi Cola.  According to an article by Natalie Zmuda, in AdAge, it took the designers five months to finalize the iconic logo.   Five months and $1 million dollars for the design. It is a nice logo.   But [...]