Not all networking groups are created equal. Some can promote some beneficial interaction whether you are looking for work or seeing how best to improve your business. Then there are the networking groups where you have everyone looking for a job, trying to interact with everyone else who is looking for a job. It is a case of mutual desperation over snacks and coffee.
Hannah Clark Steinman has posted a blog in Inc.com entitled, Gold Plated Networking Groups. In her blog, Seinman discusses the top notch netwoking clubs where you have access to notables and doables. With some of the clubs to which the article refers to qualify you have to have generated either substantial revenue in sales or built a company that is worth a number of millions. These gold plated groups can run you a few hundred to $10,000, annually. For that kind of money, you had better be able to network in the type of business circles where you can realize a hearty return on your investment.
Since Corra Group is a background checking company that also provides corporate research, we are always seeking ways to expand our business. We are always looking to meet new people and engage with different businesses, either locally or around the world. With this in mind, I sat down with a chapter head of one of the networking groups that are listed on the blog’s hyperlink. I won’t name which one.
I was given a big build up and told to meet with Mr. Guy, the leader and a really dynamic human being. I will grant he was a successful guy, at least according to Mr. Guy. He had made umpteen millions doing this and that. He knew everyone worth knowing in the world.
Sounded fine. But then, after a few minutes into our coffee, he started testing me in order to gauge my reaction, emotionally and otherwise. It was the kind of push your buttons and see how you react type of testing. Right out of somebody’s play book. Kind of obvious, I thought, and he seemed frustrated when I didn’t rise to the bait.
Not long after I found Mr. Guy was fishing for clients. This wasn’t a sit down and discuss how the experience at the gold plated club could prove mutually beneficial. This was instead a not so discrete solicitation for Mr. Guy’s consulting business. This came, of course, after Mr. Guy attempted to show me his human side, including photos of his grandchildren and the wondrous ways he worked his IPhone.
I should have known when he handed me three separate business cards that he was fishing without a pole. But when I heard him discuss more his consulting prowess than the merits of joining the gold plated networking club, his motives were one too difficult to discern.
To be fair, I am sure this was the exception to the rule. I am sure that most of the networking groups have their motives in the right place and will work hard to help you facilitate your business. After all, their business is based on their ability to facilitate your business. Whether it is worth the bigger bucks or not is hard to say. It may come down to the individual and what they are looking to gain from experience. Sometimes one really terrific insight is worth the cost, especially when it proves beneficial over the long run.
I am open to looking into other networking groups. Just not where the Mr. Guys have three different business cards to hand out. Because when I see three different business cards, this doesn’t tell me you are really, really busy. It says, you are desperation.