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Love Springs Eternal, When You Are Dating Online

We found this release on Yahoo and thought it was worth noti

TRUE.com Surpasses 10 Million Members This Week
DALLAS, Aug. 24 /PRNewswire/ — With more than 1,400 online dating sites in the nation to choose from, TRUE®, the leading scientifically based online relationship site, is excited to announce that more than 10 million singles have chosen to meet on their site. This marks yet another example of TRUE’s leadership in the online dating industry. The site was started by Founder and CEO Herb Vest in 2003 with a commitment to safety and compatibility, aspects customers are increasingly demanding in online dating services.

“We are so excited that TRUE has eclipsed the 10 million member mark and continues to maintain that growth, signing up nearly a thousand new singles per hour,” says Herb Vest, founder and CEO of TRUE. “Our entire TRUE crew is dedicated to helping every member find TRUE love and romance, and we wish all the happiness for every one of them.”

In addition to this announcement, Hitwise — the world’s leading online competitive intelligence service — ranked TRUE the leader in the Lifestyle- Dating category — as the No. 1 Web site in this category for three months in a row. TRUE not only ranked first out of the more than 1,421 sites that Hitwise reported data on in July 2006 for the dating category, but TRUE remained one of the top 100 most-visited sites among U.S. Internet users, with a rank of 72nd as measured by Hitwise.

“It just makes more sense for singles to use TRUE. We’re the leading scientifically-based online relationship site. We are No. 1 in our category according to Hitwise, and we’re increasingly recognized as the safer place to date online,” says Ruben Buell, president of TRUE. “We are honored that people continue to choose our site and that Hitwise acknowledges us month after month. It is proof of our hard work and dedication. We’re committed to helping our members find the love they’re looking for, and our members show their trust by continuing to choose TRUE.”

To paraphrase an old adage, news of the death of online dating appears to have been greatly exaggerated. Hope still springs eternal, fueled by that double edged motivator the desire to full in love. True it seems, like other online dating sites hawking their own particular methodology. True’s compatibility testing has apparently been endorsed by pop psych icon, Psychology Today.

Where True is especially notable is in its mandate that applicants submit to background checks before they are granted membership to the service. While there has been a glitch or two, any online dating service that has compulsary background checks as part of its policy certain deserve our praise. Naturally, with True having ten million people onboard, Corra only wishes it has True’s account.

Nevertheless, as a background checking service that sees much of the bad news, we couldn’t recommend that every serious dating site have their members commit to background screenings. No, we don’t believe it should be the law; we just believe it should be common sense. And given the recent headlines, if you are a single parent responsible for young children, you have to be out of your mind not to check out those romantic prospects you let into your house.

Anyway, we deslighted that there are still legions of hopeful romantics out there and that True has managed to engage some ten million of them. We wish them well, as we wish you all well in your pursuits of romance and happiness.

Just remember–Check them out before you date them.

By Gordon Basichis

Gordon Basichis is the Co-Founder of Corra Group, specializing in pre-employment background checks and corporate research. He has been a marketing and media executive and has worked in the entertainment industry, the financial, health care and technology sectors. He is the author of the best selling Beautiful Bad Girl, The Vicki Morgan Story, a non-fiction novel that helped define exotic sexuality in the late twentieth century. He is the author of the Constant Travellers and has recently completed a new book, The Guys Who Spied for China, dealing with Chinese Espionage in the United States. He has been a journalist for several newspapers and is a screenwriter and producer.